Should you invest in professional photography? If it is within your budget, absolutely.
Photography is a key part in the decision-making process affecting conversion and retention rates. Online shoppers do not have the luxury of seeing and holding your products prior to purchase, therefore, your photos represent the product’s perceived value. High quality photography represents that value and builds trust. Poor quality images instill a lack of transparency discouraging repeat customers and leads to negative reviews.
High-resolution images are required for printed pieces so if you want your printed piece to look professional invest in your photography.
You may have your own images that are not the ideal representation of your product(s), so as an alternative to photography, you may choose to have your existing photos expertly retouched and colour corrected.
Gibson Printing has worked with many small businesses and larger corporations alike, sharing the same goal – growing their business.
Contact us for your photography needs.