- 92% of young shoppers say they prefer direct mail for making purchasing decisions.
- 67% of Canadian consumers and 73% of U.S. consumers said they prefer direct mail for brand communications because they can read the information at their convenience. 1
Direct mail remains a significant part of the marketing mix for promoting brands and local businesses, contrary to what you may believe. According to Canada Post’s neuromarketing study, direct mail initiates a higher motivation response and is easier to remember and understand.