Our logo was designed to show our commitment to quality. We used the printer’s “registration mark” or “target” as the basis for our logo. The target is a symbol of quality -- if the registration is out, this is where it will be evident. The “target” was then modified to form the letter “G” for Gibson.

The target is a symbol of quality.

It was produced in four colours to show what we do, and tilted to suggest the points of a compass. The compass indicates that we have a sense of direction and purpose while guiding our clients through the often confusing world of the graphic arts.